The Kiwis have again showed they’re the masters of comedy when it comes to ads, this time turning the very difficult subjects of online pornography, cyber bullying and even child grooming into a series of spectacularly funny ads.
Called “Keep it real online”, the campaign includes four spots and is an initiative of the New Zealand government which aims to provide tips and advice for parents and caregivers about how to manage children, teens and their exposure to online harm.
The work of creative agency Motion Sickness, the first of the ads sees two porn stars named Sue and Derek arrive on the doorstep of a boy’s house, completely naked, much to the surprise of mother Sandra, who answers the door in her dressing gown.
After telling Sandra her teenage son had been watching their “work” online, Sue adds: “We normally perform for adults, but your son’s just a kid. He might not know how real relationships actually work.
“We don’t even talk about consent, do we? We just get straight to it,” she says.
Before Derek adds: “No, and I’d never act like that in real life.”
Check out the four spots below:
Sam Stuchbury, creative director at Motion Sickness said of the campaign: “We’ve been blown away by the response so far. Obviously the issues we are tackling within the campaign are sensitive, so to see the campaign land so well with parents has been amazing.
“It’s been a busy few weeks for us, we came up with the full campaign within about four days and then managed to get the campaign live within four weeks of winning the work. We’re super pleased with the result and response from Kiwis.
“We’ve had over 1000 organic shares on social and 100,000 video views, mainly organic, in the first three days of the campaign.
“We are targeting parents and caregivers over the next six weeks. The campaign is rolling out across TV, OOH, print, social media and wider digital, so it’s going to be pretty visible throughout New Zealand.”
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